Wonderful Pistachios wanted to position itself as a go-to summer snack. We created a fun summer campaign that included social video, stills, facebook ads and point of sale bins.

For the release of a new Rosé marketed to millennials, the Wonderful Agency was asked to develop brand campaign concepts along with some activation ideas.

JUSTIN Wines wanted a new, responsive website that could act as an educational tool for guests at home as well as in the tasting room. The experience even allowed guests to virtually pour the wine, give it a swirl and check for color and viscosity. A world class shopping experience for a world class wine.

The online floral delivery boutique wanted to capitalize on a last-minute ad buy for a key billboard in Times Square. In just a matter of weeks we were able to concept and execute a fun experience wherein passersby had the opportunity to profess their love for a secret crush on an 80 foot billboard in the center of Times Square. The activation was also featured on Good Morning America reaching millions of consumers the week before Valentine's Day.

Wonderful Halos wanted to position Halos oranges as a healthy alternative to candy during the Easter holiday. We created unique digital content to inspire parents with fun Easter craft ideas.

We created a new responsive website that featured a brand story, full e-commerce capabilities and a digital magazine called Earth's Finest City Guide that featured great places to stay, taste and do in key cities all over the world.

We created a fresh new responsive website design for POM Wonderful that featured a product section, tree-to-table brand story and an interactive content section that speaks to the rich history of of the pomegranate throughout the ages.

We created a a series of digital content videos that followed health & fitness influencers as they visited 14 of the finest fitness clubs in 4 key markets across the country.

For the 2015 holiday season Wonderful Halos partnered with DreamWorks to create an immersive 4D digital experience in malls within key markets across the country. Kids and their families could adventure to the North Pole to visit with Santa, play games and visit with magical elves who mysteriously knew their names.

Westies is a music & marketing company that helps brands with their commercial music needs. I helped them ideate some branded marketing materials.

As Target was nearing completion of their eCommerce redesign project, “Everest”, they needed a way get people excited and communicate important miles stones in the final stages before launch. It involved Team Member gifts, Posters with QR codes that linked to executive updates, screen savers, and other printed content.

In anticipation of March Madness we created a Twitter based game designed to attract followers, drive awareness and encourage people to consider Wonderful Pistachios as a basketball watch party snack.

This project was presented as part of a big idea generation program at Target. The idea was to create an interactive space to house inspirational, shoppable video.

This is a portfolio site for Target's internal ad agency, inHouse.

This work was part of a big idea generation program that my team participated in. The challenge was to create new ways to connect with Millenials.

Target wanted to create a destination for everything new on Target.com. This concept was our first attempt serving up all things new with a unique navigation and an editorial twist.

My group was approached by the President of Target.com to quickly visualize a digital Smith & Hawken boutique. The team quickly turned around concepts for a rich Smith & Hawken experience with a variety of configuration tools, inspirational shopping galleries as well as social and mobile ideas. This work was completed within two weeks and was used to support the purchase of the Smith & Hawken brand.

As Target purchased the Smith & Hawken brand our group was asked to create a brand positioning strategy for the a new, high-end line of Smith & Hawken patio and garden products for Target. This project would ultimately include an interactive boutique; internal and external media; in-store signage; print ads; packaging; testimonial quality videos; and finally mobile and social solutions.

Target partnered with Petra Strand to create an exclusive line of beauty products for Target. This is the interactive experience that was created for Target.com.

Target partnered with celebrity designer Jemma Kidd to create an exclusive line of beauty
products for Target. This is the online experience that we created for Target.com.

Target partnered with Napoleon Perdis to create an exclusive line of beauty products for Target. This is the interactive experience that was created for Target.com.